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Pluck, Inc. is a company that represents the best of Austin tech and the best of Austin creativity. They offer integrated social media for publishers, retailers and brands, and their technology platform currently powers more than 2.5 billion monthly interactions. What?! I love these guys. Some of their clients include the Lance Armstrong Foundation, The Economist, and Whole Foods. I partnered with them for Socialize, which was an invitation-only event held at The Driskill for their current clients. I can't post the series of graphic recordings I created because they're proprietary, but I wanted to mention it on my blog because it was really an exciting event. The best thing I got out of the conversations was a reinforcement that community-building (for marketing purposes or otherwise) is happening here, now and on the web, and in ways that are anti-thesis of the traditional model of marketing and branding. Word.
This is one example (my favorite) of several logos I developed for SayItVisually.com, a start-up company specializing in animated shorts that tell organizational stories. The challenge was, and continues to be, how to express the idea of showing, not telling something interesting. The team will continue to work on it until we get to our best idea. We have to take into consideration if the logo itself will animate, since it will live the majority of its life in digital environments.
VOIS is the first website of its kind and my client needed to show it. The purpose of this piece is to give VOIS an infographic that describes not only what VOIS does but how it does it. It's the first sCommerce website in the world, which means it's the first site that combines the social networking tools of Facebook with the service providing tools of eLance.com. I met these guys during SXSW and the project gradually evolved into a computer-illustrated presentation piece they could use when talking to venture capitalists. It was a great experience and we are now moving into animation with another start-up company called Say It Visually. This is the final version of a graphic I posted earlier.
Just completed a template for Dell and Interaction Design, Inc. A fairly simple project, the template is 22"W x 17"H and will be printed for participant use during a Dell training session. The facilitators of the training were looking for a "wow" factor, a useful piece that was colorful, larger than standard training materials, and designed to capture content. We brainstormed some concepts and came up with this. The gear is supposed to invoke the leveraging of current Dell global initiatives.
Whoa! I finally finished a project that was among the most complicated I've done. VOIS, which is a social networking and global commerce website (the first of its kind) saw me doing a graphic recording at SXSW and asked me to partner with them on an infographic. The challenge for this project was not only in the concept design and layout, but also in the distillation of what information needed to be displayed. VOIS is a start-up company and the guys involved are visionaries, but it was a task to have them illuminate the knowledge in their heads. I worked with them over weeks to get the right content - guiding them through BrightSpot's consulting processes - until we had what we felt was appropriate content. The is a presentation piece for venture capitalists or angel investors, to show them how VOIS works and what makes it different from other social networking or global commerce sites. I know it's busy, but when printed at the design size (tabloid), it looks good. The VOIS guys had a LOT of content they wanted on there, so the other challenge was using good design techniques to make the best of the real estate available. I really enjoyed this project and we plan to move toward an animation piece in the future.
The UT Austin Tobacco Prevention Program holds a Texas Tobacco Summit every year and this year I got the opportunity to partner with them. I was to conduct a graphic recording at the conference during coalition presentations about efforts to prevent smoking, and UT also requested that I generate an 'Idea Log.' The log was included in participant handouts and is designed to give people a space to capture ideas, actions, resources, etc. I chose a cartoon panel set-up because I wanted to show (not tell) a mini-story about the real purpose of the conference.
Collaboration Unlimited, a consultancy for strategic planning and business performance, requested that I create a template for use with the Holland Board of Public Works. This was a fairly quick computer sketch made for use during group brainstorms about core values. The thought clouds are where the content they generate is captured by a facilitator.
Policy Studies, Inc. asked me to create a 'goodbye' graphic dedicated to an employee who was promoted and moving to a different division in the company. Nancy Starling Ross, the woman who received this, deeply admired Victor Frankl - an Austrian neurologist and psychologist who survived various concentration camps and went on to create logotherapy and Existential Analysis.
Exciting news! There is a VizThink community forming throughout the world and I, Marilyn Martin and Charlene McBride are the first ambassadors to Austin. We are putting Austin on the map to show that there IS a community of creative, intelligent thought leaders here and we will move the momentum of visual language toward critical mass. We're holding a ground-breaking first session on Wedneday, April 30th from 6-8 pm. The intention of the VizThink School is to employ visual language to build consensus, increase group learning and simplify complex problems. Each workshop will involve hands on activities and visual "play," and we plan to grow this community AND consequently, this movement, by bringing together current and future visual practitioners. All hail the visual word. Click on the link below to find information about VizThink and the Austin partnership.